Last Updated: 21 Nov. 2025 Agentic Shift (“we”, “our”, “us”) - registered in the Netherlands in KVK# 98941267 - is committed to protecting your privacy and handling your personal data in a transparent, lawful, and secure manner. This Privacy Policy explains how we collect, use, store, and protect personal data when you interact with our website www.agenticshift.eu (http://www.agenticshift.eu), our services, assessments, tools, and communications (collectively, the “Services”). This Policy is designed to comply with the General Data Protection Regulation (GDPR) and all relevant EU and Dutch data protection laws. By using our Website, you agree to the practices described in this Policy. 1. Who We Are Agentic Shift Registered in: The Netherlands (EU) - KVK#98941267 Email: info@agenticshift.eu

We operate as a boutique advisory firm focused on Edge AI, Agentic AI, Decision Intelligence, and organisational capability-building. We are the data controller for personal data collected through the Website. 2. What Personal Data We Collect A. Data you provide voluntarily When you: * fill out contact or enquiry forms * register for the Agentic Shift Academy * participate in assessments or diagnostics (e.g., Decision Intelligence Index, or Edge AI Maturity Index) * download resources * request information or services * subscribe to newsletters We may collect: * name and contact details (email, phone, organisation, job title) * responses provided in assessments or diagnostic forms * preferences for services or content * messages, notes, or contextual information included in forms B. Data we collect automatically We may collect technical information when you visit or interact with the Website: * IP address * device/ browser information * pages visited, time spent, activity logs * cookies and analytics data (see Cookie Policy) C. Data from third parties We may receive information from: * LinkedIn or other platforms when you interact with our content * Email marketing platforms (e.g., Substack/Beehiiv/Mailchimp) * Analytics providers (e.g., Google Analytics) We do not purchase personal data from external sources. 3. How We Use Your Personal Data We use your data to: Provide and improve our Services * respond to contact requests * send requested information, downloads or materials * deliver diagnostics, assessments, or reports * operate the Agentic Shift Academy * enable registration and account creation (if applicable) Communicate with you * send newsletters or thought leadership * provide updates about our services

send offers and/or proposals for consutancy work * share event invitations or Academy announcements (You can unsubscribe anytime.) Operate safely and lawfully * maintain website security * comply with legal obligations * prevent misuse or unauthorized access Improve user experience * analyze website usage * enhance content relevance * optimize service delivery We never sell your personal data. 4. Legal Basis for Processing Under the GDPR, we process data based on: Consent — when you opt into forms, contact forms, newsletters, downloads, or assessments Contractual necessity — when providing requested advisory services Legitimate interest — improving our website, ensuring security, and communicating with relevant professionals Legal obligation — maintaining records where required by EU or Dutch law 5. How We Store and Protect Your Data We take data security seriously and use: * encrypted communication (HTTPS/TLS) * secure cloud hosting within the EU or GDPR-compliant jurisdictions * access controls and authentication * encrypted storage for sensitive files * anonymisation or aggregation when possible Assessment responses may be stored in anonymised or aggregated format to improve our frameworks and benchmarks. 6. Data Retention We keep personal data only as long as necessary for: * delivering services * legal or regulatory requirements * analytics or historical reference * ongoing advisory relationships Retention examples: * Contact form data: 12–24 months * Assessment responses: up to 36 months, anonymised afterward * Newsletter data: until you unsubscribe * Client project data: governed by advisory contracts You may request deletion at any time (see Section 8). 7. Sharing Your Data We share personal data only with: Trusted service providers with your consent only. Such as: * cloud hosting providers * email marketing systems * analytics tools * survey platforms * learning platforms for the Academy All providers are GDPR-compliant and act as “data processors.” When legally required We may share data with authorities to comply with legal obligations. We do not sell or trade personal data — ever. 8. Your Rights Under the GDPR You have the following rights: * Right to access your personal data * Right to rectify inaccurate or incomplete data * Right to erase your data (“right to be forgotten”) * Right to restrict processing * Right to data portability * Right to object to processing (including legitimate interests) * Right to withdraw consent at any time * Right to lodge a complaint with a data protection authority To exercise these rights, contact: 📩 info@agenticshift.eu 9. International Data Transfers Some service providers may process data outside the EU/EEA. Where this occurs, we ensure equivalent protection through: * Standard Contractual Clauses (SCCs) * adequacy decisions * strict contractual controls We avoid providers without GDPR-aligned safeguards. 10. Cookies and Tracking Technologies The Website uses cookies and similar technologies to: * improve user experience * measure site performance * understand visitor behaviour You may manage cookie preferences via your browser. A full Cookie Policy is available separately. 11. Links to Third-Party Websites Our Website may contain links to external sites. We are not responsible for the content, privacy, or practices of third-party websites. 12. Updates to This Privacy Policy We may update this Policy periodically. Changes take effect when posted on this page. We encourage reviewing it regularly. 13. Contact Us For questions about this Privacy Policy or your data rights: Agentic Shift Email: info@agenticshift.eu